Flavorful & Refreshing, Endless Seasonal Harvests with Hydroponic Farming

View Products

The Best Lettuce On The Planet

From sustainable farm methods to our safe, healthy produce, we take pride in growing lettuce that is better for you and the planet. Our lettuce is non-GMO certified and pesticide-free. Simply 100% lettuce.

Learn How we Farm

With our advanced technology, hydroponic container farms and sustainability goals, we are transforming the produce industry and closing the gap on mass food distribution to provide communities with fresh, safe, local produce.

Our Sustainability Initiatives

As an AmplifiedAg company, we have aligned our sustainability goals with international frameworks including the UN Sustainable Development Goals to grow safe food, provide for people, and to help the planet.

Less Water

Our farm containers use up to 95% less water

Grow More Food

Producing 10 million heads of lettuce on less than 5 acres of land

No Waste

We are committed to diverting food waste from landfills

The Power of Hydroponics

A consistent process leads to consistent results, quality, and business growth.


Grow More Food, Use Less Resources, Consistent and Reliable, All Year, Perfect Environment = Quality + Nutrition

Delivering Fresh Lettuce Fast

Did you know the average head of lettuce travels up to 2,000 miles and up to 3 weeks before it gets to the end consumer?

Vertical Roots farms are located directly at regional food distribution points. This drastically decreases food transportation miles which lowers emissions and increases the nutritional value and shelf life of our produce!

Raising The Bar For Local Produce

At The Jaap, we can’t get enough leafy green goodness. We’re constantly innovating to grow new varieties of lettuce (and other veggies coming soon) that are wildly flavorful and fresh! Juicy, crisp, tender, and sweet, you’ve never tasted greens this good!

Food Safety

The Jaap operates the most advanced food-safe farms in the vertical farming industry. Our farms hold the highest global food safety certifications from the USDA and FDA. With our segmented farm methodology and smart technology, we have ultimate control and can trace the journey of every head of lettuce from seed-to-market.

Our Reputation


Fast & Accurate delivery



10+ Million

Heads of Lettuce in 2022


Our Clients

These guys are using our products and they're more than happy.